Will SnapCuts Be The Next Instagram?

Social networks are used by over 1 billion people worldwide on a daily basis. Today it just got easier. Meet SnapCuts. It’s a fast, fun and easy way to share video messages with your friends and family…and it may one-up Instagram. Previously available only on its website, SnapCuts just launched its iPhone application on the App Store. Snapcuts, the innovative social video messaging startup based in Pasadena, California , allows you to create personalized video messages using clips from your favorite movies, commercials, animation and other venues whenever you want and wherever you are by using your iPhone.Then voila - share on your Facebook network, Twitterverse, mobile text or email.

Do you want to celebrate Graduation Day, Father’s Day, School’s Out, etc.?
Are you feeling Loving, Upbeat, Silly, Strong, Weird (like Keep Austin Weird), Friendly, Sorry, Busy, etc.?
Do you want to share a Paaar-tay, grrrrrr, pep talk, tsk tsk, bye bye, etc.?

The SnapCuts App enables you to do all this and more by mashing up clips from thousands of sources such as SXSW 2012, Comic Con 2011, Bruce Lee movies, Beverly Hillbillies, The Three Stooges, Planet X, NASA documentaries and a wide variety of other videos. It is the newest form of self-expression that allows you to share a thought, feeling or connection through video editing tools that are so easy that you’ll want to make this a regular habit of your daily social media updates.

Using SnapCuts is a simple four-step process:
1) Find the clips you like (from their Collections, Clips or Pre-Made categories);
2) Snap them together ;
3) Create a text-clip to personalize your message; and
4) Share your SnapCut through mobile text, email, Facebook or Twitter.

After downloading the App, I was able to create my first SnapCut within a few minutes after it launched. My main challenge was trying to decide which series of fun clips I would choose for my first video message to the world. Shortly after that, I spoke to Bee Ottinger, the visionary founder of SnapCuts, to understand more about its potential. "SnapCuts can now finally be experienced as it was meant to be," said SnapCuts CEO Bee Ottinger. "Mobile devices like the iPhone are exactly what I had in mind when I founded the company. “The iPhone is evolving from a device of passive consumption to ones of democratized production, where anyone can easily produce content for an audience of millions, or just the audience of a single loved one. I’m thrilled that Snapcuts and its library of footage are helping to contribute to that creative process, “ added Ottinger.

Bee Ottinger is a world renowned pioneer in video editing that has been stylized in MTV videos with Justin Timberlake, Janet Jackson, Shakira, Cher and other artists as well as commercial spots for Nike, Samsung, Calvin Klein and others. Her idea first began to take root nearly two years ago when she concluded that mobile video editing is something people want to do, yet they needed an easier way to do it. Simultaneously, she realized that there are vast libraries of video content that are poised to be monetized while also allowing consumers to creatively use them for free personal messages. Bee is a champion for content owners (movies, commercials, music) and their rights. She also realizes that the more content that is accessible, the better off consumers are to say what they want to say through video messaging.

Equally important is that this social media platform goes one step further for businesses. SnapCuts allows businesses to white label the SnapCuts services by licensing the APIs (Application Programming Interfaces), leverage revenue sharing and utilize cross promotional opportunities. It also incorporates advertising and sponsorship into its web site and app clip bundles. The company is happy to work with clients to design custom packages that suit their business model and marketing plan.

At the heart of its business model, SnapCuts is a revolutionary advertising, promotion and brand management platform for enhancing consumer engagement through interactive digital media. SnapCuts flagship application is a promotional tool offering new revenue streams for video content rights holders and their service providers, including movie studios, networks, ad agencies, brands, music labels, non-profits, and video content owners/creators.

What’s next for SnapCuts? If you were to do a quick comparison between where SnapCuts is and how Instagram evolved, there are a few milestones that we could expect to be achieved as SnapCuts grows its user base: enabling your own videos to be shared in video messages, releasing an Android App on Google Play and sharing seamlessly on a wider base of social networks. Stay tuned…for SnapCuts is on the radar for the Next Big Thing.